IRO is spring ready! The brand’s Spring 2017 collection is ever vivacious and alluring
IRO Jeans is a French fashion label which may not be as big as Channel however it definitely has caused a stir in the street style fashion industry with its presence over the years.
The brand has dedicated itself in creating contemporary fashion for everyday girl who loves to explore her inner style and beauty. The girl who wish to go out and feel the world while looking the best of both worlds, who wish to make the world fall head over heels for her! Well, getting a bit realistic, in a nutshell I would say IRO resonates with today’s girls and that’s the biggest reason behind the brand’s increasing popularity and esteem.
If you are an IRO fan than there wouldn’t be any need to say that every season the collection IRO comes with manifests beauty, style and elegance, along with being equally creative and realistic. Much like always, IRO has lately introduced its freshest Spring 2017 collection which is a trendsetter without a fail multiple times in a row…
Talking about the Spring collection we would just say it is as fresh and vivacious as it could be that you wouldn’t be able to resist the urge of having one or more outfits in your wardrobe…
IRO’s Spring 2017 collection is bright, beautiful and soothing without failing to be stylish!
Now it has been a decade since the brand run by Bitton brothers is wooing women from around the world with their cool casual looks. Given that the style is so au courant and infectious thus even celebrities had depicted their share of love for the compelling street style trends time and again…
Let’s now unveil what IRO has brought to us for the upcoming spring?
During the presentation, Laurent, one of the Bitton brothers behind the French label depicted their Spring 2017 collection in one word, which happens to be ‘Romance’!
Floral prints, skirts, white dresses, ruffles, laces, symmetrical perforations and soft colors are some of the many pulsating elements used in the collection to come up something which revives romance.
Keeping the season’s vivacious vibes in mind the collection also seems to be created using beautiful and calming colors which are not just beautiful to wear but an eye candy to the onlookers as well. Most of the tops and footwear chosen for the season are in white with a pinch of silver here and there. Further there is the use of black as well as pink and orange colors too also some floral prints however everything has been used in the most eye-pleasing way.
All in all we would say the whole collection is so vivacious and fascinating that any girl would love to fall for the romance that Bitton brother wants to spread in the season of Spring! Unlike any other brand every single outfit is so wearable and non-bulky that you can flaunt your style while feeling so much vivacious and comfy.
Calculated simplicity and thoughtful detailing is what Derek Lam is known for in the fashion world. Derek Lam is a New York-based designer whose aesthetic is pretty meets downtown cool. From beautifully crafted sheath dresses to refined wide-leg trousers, Derek's feminine designs are a luxurious, clean and classy.
Derek is born and raised in San Francisco. His parents had a business that imported clothes from Asia while his grandparents ran a successful garment factory in San Francisco that specialized in bridal and wedding dresses. Fashion is a part of Derek’s life since he was young.
Derek spent six months studying art at the Academy of Art University and soon found himself at the Parsons School of Design in New York. Upon graduation, he joined Michael Kors and soon served as Tod’s Creative Director for the brand’s ready-to-wear line. In 2003, Derek launched his own label called Derek Lam. A brand which will be known for relaxed yet elegant vibes. He debuted at the New York Fashion Week in September 2003. Retailers such as Saks, Bergdorf Goodman, and Barneys quickly snapped up his first collections. In 2005, Lam won the CFDA Perry Ellis Swarovski Award for new designers.
Eight years after the launch of his first label, Derek Lam decided to expand his brand to include a diffusion line. In June 2011, Derek launched his second label called Derek Lam 10 Crosby. Derek Lam 10 Crosby is lower-priced, casual brand which has an unpretentious, casual sporty vibe. Derek is still faithful to his sophisticated and detailed aesthetic but Derek Lam 10 Crosby more accessible to many women. "I am interested in what it means to live a contemporary life," says Derek. "I always consider what will work for women at this moment, and to me this moment is about luxury without formality."
Derek Lam 10 Crosby is named after the address of the Derek Lam International, LLC headquarters in downtown Manhattan, where Derek finds much of his inspiration for the new label. This line has a younger spirit than Derek's first label, and he strove to incorporate things that he could not use in his main collections. Derek Lam 10 Crosby has more sensible fabrics for every day wear, slouchier shapes, prints, and vivid colors that brings out a young vibrant vibe.
Not all diffusion lines are successful, but Derek Lam 10 Crosby has grown rapidly and accounts for 60 percent of the Derek’s business according to a rep for the company. In addition to the store, the line has also expanded to include shoes and handbags. Its success owes partly to its broad appeal and easy-to-wear pieces.
In February 2010, Derek Lam launched an e-commerce website selling the collections of ready-to-wear and accessories. In 2015, a fragrance collection was launched under the Derek Lam 10 Crosby brand.